Global sportswear giant PUMA has signed a major agreement with the Premier League, becoming the league’s Official Ball Supplier from the 2025/26 season.
This partnership marks a significant step in PUMA’s strategy to elevate its brand and solidify its reputation in the world of elite football.
Announced on Monday, the deal will see PUMA provide match balls for every Premier League game, replacing current supplier Nike.
This was detailed in a statement on the PUMA website and corroborated by a multimedia press release on BusinessWire.
The company will also collaborate with the league on grassroots football programs, high-profile marketing campaigns, and events such as the Premier League Summer Series in the United States.
“The agreement with the Premier League, the most-watched football league in the world, is an important step in PUMA’s brand elevation strategy,” said PUMA CEO Arne Freundt.
“With PUMA’s ball at the centre of attention during every match, we will create unforgettable moments for players and fans alike.”
(Punch)
