Multichoice Nigeria has intensified efforts to curb intellectual property theft with an anti-piracy sensitisation programme in Lagos.
Speaking at the event, Lynda Alphaeus, a director at the Nigerian Copyright Commission (NCC), said Nigeria loses billions of naira annually to piracy, a loss many Nigerians underestimate despite its far-reaching impact on the creative sector.
“It not only affects the monetary value that would have gone to the creators; it also affects the economy generally because those who would have been employed by those creators are not being employed in the fashion industry, arts, or different types of categories,” she said.
Alphaeus stressed that the effects cascade beyond creators. When creative revenues collapse due to piracy, jobs are lost before they are even created.
She added that engaging teenagers is strategic, noting that “when children have a change of mindset, a part of the war is already won.”
(The Nation)
