Telecom operator 9mobile has announced a transformation of its brand identity and business strategy, unveiling itself as T2, a bold, youthful, and innovation-driven digital lifestyle brand with a renewed mission to power Nigeria’s digital economy.

Obafemi Banigbe, chief executive officer of 9mobile (now T2), at the brand re-launch event, in Lagos, on Friday, declared the unveiling as more than just a cosmetic change.

“This is not just a brand unveiling, it is the beginning of a whole new chapter in our history. We are no longer who we were, we are becoming something greater, more ambitious, and more in tune with the future,” he said.

Banigbe explained that the transformation is aimed at positioning 9mobile as a customer-obsessed, technology-powered, and digitally agile brand. “We are becoming a platform for possibilities, a connector of dreams, and a catalyst for the startup ecosystem, for creatives, for remote workers, and for every Nigerian looking to do more,” he said. 

He emphasized that the telecom company’s new identity reflects the dynamism and resilience of Nigeria’s youthful population. “Across Nigeria, we see the hunger for speed, access, relevance, and creativity. That is why we are embracing a digital-first approach: leaner, faster, smarter, so we can serve our customers better,” Banigbe said.

(Agency Report)