The International Public Relations Association (IPRA) has once again put a spotlight on Nigerian excellence in strategic communication, shortlisting the Nigeria Customs Service (NCS) and its partner, Image Merchants Promotion Limited (IMPR) for the prestigious Golden World Awards (GWA) 2025.
IPRA is the oldest and leading global network for public relations professionals. Recognized by the United Nations, IPRA’s provides intellectual leadership in the practice of international public relations and to foster open communication and ethical conduct.
This announcement comes as IPRA prepares for a landmark triple celebration in Accra, Ghana, marking its 70th anniversary, the 2025 GWA Gala, and the inauguration of a new president. The Ghana’s Institute of Public Relations (IPR) will also marks its 50th Anniversary.
The recognition for NCS and IMPR for a joint award on publication category is a testament to their continued prowess in the field of public relations. The partnership has a history of success at the IPRA GWA, including a win in 2024 in Belgradefor a campaign titled “100 Days of Impactful PR at Customs Service,” which was lauded for its excellence in the Crisis Management category. This repeat shortlisting solidifies their position among the global leaders in strategic communication.
The shortlisting of the NCS and IMPR for the GWA highlights a pattern of Nigerian institutions and agencies consistently receiving international recognition for their innovative and impactful public relations campaigns.
The Nigeria Customs Service under the leadership of Comptroller General Adewale Adeniyi, who was recently elected President of World Customs Organisation (WCO) has witnessed through strategic communication a new era of innovation, accountability, and record-breaking performance by boosting national revenue, and reinforcing border security.
Image Merchants Promotion Limited is a multi-award-winning public relations and media firm known for its expertise in crisis communication, public affairs, reputation management and Factchecking. It is the publisher of influential platforms such as PRNigeria, Economic Confidential and Spokespersons Digest.
The IPRA Golden World Awards, established in 1990, are globally recognized as a benchmark for public relations excellence from the oldest PR global association. They celebrate outstanding campaigns that meet the highest international standards in the industry.
The celebration in Ghana also marks a special moment for African PR, as it will see the official inauguration of a new IPRA President, the first from the continent.
The event is part of a three-day conference themed “Global Realities and Innovative Communication,” set for October 1-3, 2025, which will bring together top PR professionals, policymakers, and industry leaders from around the world.
The conference will be graced by a keynote address by President John Dramani Mahama as well as speeches and presentations from Esther A.N. Cobbah, President of IPR Ghana, Arik Karani, President of African Public Relations Association (APRA), Nataša Pavlovi Bujas, President of IPRA
Themed “Global Realities and Innovative Communications”, the two main conference sessions will be on Public Relations (PR) and Artificial Intelligence (AI) and Communication, Sustainability, and Climate Change Communication.
The shortlisting of the NCS and IMPR for the GWA highlights a pattern of Nigerian institutions and agencies consistently receiving international recognition for their innovative and impactful public relations campaigns.
As the global PR community converges in Accra, the Nigerian delegation will be a key player in the discussions and celebrations, showcasing the country’s commitment to excellence in public relations and strategic communication.
