President Bola Ahmed Tinubu has appointed Mr Rotimi Pedro as the new Director–General of the Nigerian Television Authority (NTA).
The appointment is part of a major shake-up at the Nigerian Television Authority (NTA), which replaced the current management team with new leadership.
Pedro is a veteran media executive is the Founder of Optima Sports Management International (OSMI), which became one of Africa’s leading sports content providers, distributing premium events such as the English Premier League, UEFA Champions League, FIFA World Cup, and CAF competitions to audiences in more than 40 countries.
His career includes leading roles at Bloomberg Television Africa, Rapid Blue Format, and consultancy work for FIFA, UEFA, Fremantle Media, and the African Union of Broadcasters.
Notably, he helped the AUB secure exclusive pan-African free-to-air media rights for all CAF competitions.
Other key appointments include Karimah Bello as Executive Director of Marketing, Stella Din as Executive Director of News, and Sophia Essahmed as Managing Director of NTA Enterprises Limited.
Pedro, a Lagos native, is an accomplished media entrepreneur and consultant with nearly three decades of leadership experience in broadcasting, sports rights, and marketing communications across Africa, the UK, and the Middle East.
A trained entertainment and intellectual property lawyer, he also holds an MSc in Investment Management & Finance from City University Business School, London. In 1995
Industry analysts credit Pedro with building commercially viable broadcast platforms, boosting sponsorship revenues, and delivering world-class content to African audiences.
The appointment marks one of the most significant leadership changes at NTA in recent years and signals the Federal Government’s intention to modernize the broadcaster and reposition it in an increasingly competitive media market.
(Guardian Nigeria)
